How to Stretch Your PR Budget
Public relations is critically important for your chapter - it impacts your relationships with alumnae, parents, faculty, staff, administrators, community and potential new members. PR is one of the first steps in making sure you have a strong recruitment game. You are recruiting all year long through your public relations.
And PR doesn’t have to cost money! Even if your budget is tight, you can execute an effective PR program with these projects. Use these projects to build relationships with your publics.
- Send “Happy Founders’ Day” cards to other sororities and fraternities on your campus (use this list of Founders’ Day dates).
Send thank you notes to faculty, administration, and staff on campus.
Tabling on Campus
Hand out free things on campus - donuts, candy, stress balls, etc.
Deliver treats or small gifts to faculty members as a thank you for their work.
Invite members from another sorority over for a movie night at your chapter facility.
Host a Panhellenic yoga session before finals for all sorority women.
Invite sorority women over for an ice cream social to welcome them back to campus and form new friendships!
Go to school events, wearing your letters with signs (ABC sorority loves the Wildcats!) and cheer on your team.
Help with move-in day for freshmen on campus - volunteer to be part of the move in crew.
Hand out lemonade and cookies on move-in day for students on campus.
Keep Social Active
Keep your social media accounts active.
Post often, using the hashtag for your sorority and encouraging engagement with others on social media.
See other social media tips here.
Send a monthly email to your alumnae and parents to keep them connected to the sorority.
When executing PR events or activities, always wear your letters.
Signage, signage, signage! Make sure everyone knows that you’re a member of ABC sorority so you maximize impact.
Show your campus, parents, and alumnae what it means to be a member of your sorority. Your hard work won’t benefit your reputation unless they know who you are.
If you’re using a booth on campus, have posters on the table or a banner that everyone can see from a distance. If you’re handing things out, make sure they are marked with your sorority name.
What other ways can your chapter stretch your PR budget?